MARKET COMMUNICATION AND PUBLIC RELATIONS

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5.5 MARKET COMMUNICATION AND PUBLIC RELATIONS
Cervantes Public Relations B.V. will develop a PR plan in consultation with the division managers. The communication medium of the organization will be the magazine CERVANTES in which all developments within the Dutch-Spanish relationship will obtain a place. This way Instituto Cervantes Holding Ltd cares for the general exposure as well as for announcements in other relevant means of PR. The PR-office should have been involved - as a separate project, in collaboration with the association Valkhofvereniging in Nijmegen in the Netherlands - in the organization of a Spanish state's visit to Nijmegen in 2000 on the occasion of the conmemorances concerning the imperial coronation of Charlemagne on the 25th of December 800 and the re-opening of the Valkhof Castle. As a consecuence of the occurences on the 31st of August 1997 in Paris this conmemoration has not taken place.

The PR plan will also contain outlines to indicate in which way and by whom the direct sale conversations will be held with directional and personnel managers of companies with Spanish speaking contacts. Hispanists with an enterprising, commercial attitude will be placed in the account management.

Communication Message: You learn Spanish in the Netherlands, Belgium, Luxemburg, England, Wales and Scotland at Cervantes!

Cervantes Public Relations elaborates a media file.To begin with: Source (first publication in Nr 1 jan/feb 1997, page 4), Management Consultant, O&O (Ontwikkeling & Opleiding), De Onderneming (and other media of employers associations), the magazine of the Stichting Promotie Talen, Vetron-vademecum, Management Team, The Lion, Viva España, ¡TEMPERAMENT! and ESPECIAL. These media can give their contribution to the magazine CERVANTES. The under the jurisdiction of Instituto Cervantes Benelux operating Spanish Instituto Cervantes has brought out in the meantime a magazine with this name. Therefore the redaction of this magazine has to be extended by employees of Cervantes Public Relations (in mayority). Thist PR-plan can be created in collaboration with the project group Spanish in education, research and business and the Transfer office of the Radboud University in Nijmegen in the Netherlands. In this magazine all activities directed to the concerning target groups will be announced. In order to obtain familiarity of the name all free publicity channels will be used. Mutual communication between the different institutions principally take place by way of the World Wide Web.

SOURCE sent this photo back after Princess Diana's death.

NOORDWIJK 13 NOVEMBER 1996

J.L. VAN DER HEYDEN

The first PURPLE GOVERNMENT of THE KINGDOM OF THE NETHERLANDS. First row from left to right Minister of Education, Culture and Sciences JO RITZEN, Minister of Foreign Affairs HANS VAN MIERLO, Prime Minister WIM KOK, Founder Instituto Cervantes JOHN VAN DER HEYDEN, Home Secrtetary and Vice Prime Minister HANS DIJKSTAL, Minister of Justice WINNIE SORGDRAGER, Minister van Finance GERRIT ZALM. Back row from left to right Minister of Public Health and Sport ELS BORST, Minister of Agriculture, Nature and Fishing JOZIAS VAN AARTSEN, Minister of Traffic and Water Management ANNEMARIE JORRITSMA, Minister of Defense JORIS VOORHOEVE, Minister of Economical Affairs HANS WIJERS, Minister of Social Affairs and Labour AD MELKERT and Minister of Development JAN PRONK.

ORGANIZATIONAL PROFILE

Instituto Cervantes is legally registered at the Benelux Trade Registrar under deposit numbers 0508277 and 843323 in class 41: education, trainings and courses and is a tradename of the Foundation Cervantes Benelux in Nijmegen, registered under number 41211928 of the Chamber of Commerce of Amsterdam (IBAN: NL91INGB0004729266 BIC: INGBNL2A). Instituto Cervantes Limited is registered for England and Wales under Company No. 3300636 at Companies House, Cardiff. Cervantes Holding is a member of the Baak-kring Management Centre VNO-NCW. Photograph ENGELENBURG CASTLE, KINGDOM OF THE NETHERLANDS.

Instituto Cervantes está legalmente depositado como marca comercial en el registro de marcas del Benelux-Bureau voor de Intellectuele Eigendom bajo los números de depósito 0508277 y 843323 en clase 41: educación, enseñanza y cursos y es un nombre comercial de la Fundación Stichting Cervantes Benelux en Nimega, inscrito bajo número 41211928 de la Cámara de Comercios en Amsterdam (IBAN: NL91INGB0004729266 BIC: INGBNL2A). Instituto Cervantes Limited is registered for England and Wales under Company No. 3300636 at Companies House Cardiff. Cervantes Holding es miembro del Baak-kring Centro de Gestión Empresarial del Patronal del Reino de los Países Bajos VNO-NCW. Foto arriba CASTILLO ENGELENBURG EN BRUMMEN.

Instituto Cervantes is als handelsmerk wettig gedeponeerd bij het Benelux Bureau voor de Intellectuele Eigendom onder depotnummers 0508277 en 843323 in klasse 41: onderwijs, opleidingen en cursussen en is een handelsnaam van de Stichting Cervantes Benelux te Nijmegen, ingeschreven onder nummer 41211928 van de Kamer van Koophandel te Amsterdam (IBAN: NL91INGB0004729266 BIC: INGBNL2A). Instituto Cervantes Limited is registered for England and Wales under Company No. 3300636 at Companies House, Cardiff. Cervantes Holding is lid van de Baak-kring, Management Centre VNO-NCW.

La Corona de la Casa Real Española sirve de símbolo de unidad de nuestros países y muestra la Lealtad Histórica como expresada en el himno nacional de los Países Bajos.

More information at the website of Amazon.com, Wal-Mart and Trafford Publishing Canada.

VANAF 16 OKTOBER 2004 HEEFT DE OPRICHTER VAN DE STICHTING CERVANTES BENELUX, EIGENAAR VAN HET HANDELSMERK INSTITUTO CERVANTES IN DE BENELUX EN DE LIMITED COMPANY INSTITUTO CERVANTES ENGLAND AND WALES - OP STRAFFE VAN EEN DWANGSOM - EENIEDER WAAR OOK TER WERELD - VERBODEN GEBRUIK TE MAKEN VAN DE BEELTENIS VAN ZIJN OP 31 AUGUSTUS 1997 TIJDENS EEN ONTVOERINGSPOGING OM HET LEVEN GEKOMEN PARTNER, TENZIJ DIT BINNEN HET KADER VAN DE DOOR HEM VERSTREKTE VOLMACHTEN NADRUKKELIJK IS OVEREENGEKOMEN.

THE WORK CONTINUES